If you are new to this modality, we want to tell you that Email Marketing consists of sending information through digital channels associated with the management of email accounts (EMAIL), currently this type of strategy has been declining due to the new laws of protection of personal data LDPA and Habeas Data.
But despite being a regulated strategy there are different different ways in which we can obtain a remarkable benefit to communicate the new strategies and activities carried out by the brand, Some of these modalities are:
- Corporate Email Marketing; It really works when companies want to communicate to their employees company news, this will help to retain the human resources with the company, generating a positive perception from their employees.
- Email Marketing for networking activities; Email Marketing for networking activities; Mainly carried out to communicate the new provisions or activities of a group of companies or personnel associated with specific issues.
In Area 77 we can talk a whole day about the properties and ways of carrying out an effective email marketing campaign, other situations in which Email Marketing is used are: Market research management, recruitment of personnel at work level as Sheets of Life or Qualified Talent, emotion management and perceptions for the validation of shipments or campaigns and capture of new insights or discovery of characteristics or future qualities.
PROMOTE CRM STRATEGIES WITH ITS CUSTOMERS OR INTERESTED PARTIES.
Loyalty your audiences by sending relevant information about the movements of your brand, activities, contests, discounts or if you prefer charitable causes, remember that in the Digital Age the most important thing is to connect and not let them forget it.